Trust is important in any relationship, including the one between a company and its customers. People won’t buy your products or use your services if they don’t trust you to act in their best interests.
How to Build Trust in Your Brand
Author Archives: HelenA
5 Content Marketing Tips for 2016
It’s almost the beginning of a new year – a time when many people consider how they can get closer to accomplishing their personal and professional goals. If you’re looking for ways to make 2016 the best year yet for your company, you might want to evaluate your content marketing strategy.
What You Need to Know About Your Target Market
Content marketing – a combination of storytelling, technology, and advertising – offers numerous benefits for businesses, such as current customer retention, increased sales, brand building, increased visibility, and more. It’s a great way to attract your desired audience and acquire them as customers. The first step to successful content marketing, though, is knowing who your audience is.
4 Ways to Future Proof Your Site Against Google Algorithm Changes
Winston Churchill once said, “To improve is to change; to be perfect is to change often.” It seems like Google agrees with that statement, particularly when it comes to its search algorithm. In fact, Google changes its algorithm approximately 500 to 600 times every year, according to the marketing software as a service company Moz.
5 Key Benefits of Video Marketing
To be human is to be almost irresistibly drawn to video content. We spend millions of hours each month glued to YouTube, and on Facebook we collectively consume 4 billion videos every single day. So it makes sense that video has emerged as a powerful digital marketing tool, Tyler Lessard – CMO of the video marketing company Vidyard – said during a presentation at Marketing Nation Online, a virtual marketing conference held earlier this month.