Most businesses do a good job of posting to their social media accounts regularly. This is a great way to keep followers and customers engaged and up to date on what is happening with your company. But posting and giving information is only half of what Social Media can do for you and your business. The other half is the information that your followers can give you from careful monitoring. Monitoring your social media accounts allows you to gain information about your followers that will help you better you services or products to fit their needs.
Here are 5 of the best free social media monitoring tools that you can access online:
Social Mention
Social Mention delivers a broad snapshot of any company’s standing on social media by gathering and appraising the total “mentions” of it. With Social Mention, you can see a sentiment ratio, how users feel about your company, how many unique authors are talking about your company, how many retweets you’re getting, how often you are mentioned and more! Social Mention even shows you the actual mentions of your company from distinct users.
Cyfe
Cyfe is a very popular social media monitoring platform renowned for its easy to use interface. This platform allows you to create a free, custom dashboard to track the things most relevant to your company or marketing strategy. You can track multiple platforms with easy to read graphs and maps. There are also several built in widgets for social media, email marketing platforms, SEO tools and more.
Topsy
As mentioned in a previous post, Topsy is a great place to get a pulse on what is happening on twitter. With Topsy, you can keep track of social trends, influencers, and analyze mentions. Topsy allows you to restrict your searches to specific time ranges, languages, and types of content such as tweets, photos, links and more. This is a great place to keep track of user interests and sentiments.
Bitly
If you post unique brand content to twitter often, bitly is a great tool for audience analytics. This platform allows you to create unique, shortened links to your blog or website to help with Twitter’s 140 character limit. Bitly keeps track of your links in your account and allows you to view how many clicks, who shared your links, and more. Though bitly typically creates random links, there is also an option for you to customize your shortened links with a brand url to help you stand out.
Share Tally
Share Tally allows you to search any link on the internet and see how it has been shared across a broad range of social media sites. This can be helpful when you want to examine the reach of a particular link you have created, or seeing how popular a piece of news is.
Contact Us Today
Now you know what tools are available to help you with monitoring your social media accounts. If you would like to leave the technical work to a professional service, give us a call at 855-599-9998.
