Most people have heard of Google Analytics, and know it’s important, but don’t fully understand why and how Google Analytics works for a website. Google has a variety of tools that are accessible to businesses, and it’s important to know which are a good fit for your website. Google Analytics is one that is beneficial for every business, if not completely necessary. Here are five reasons why:
It’s free
Not much is free these days, especially when it comes to technology. However, Google analytics is 100% free to use. You’ll need to set up a Google account (which is also free), and then go to Google Analytics Help to decide how you’d like to implement your tracking. You can add it directly to your site, or you can use Google Tag Manager. If you have a web developer, they’ll be able to add the Google Analytics code to your website easily.
Understand how visitors find your site
Knowing how visitors find your website is crucial when planning your marketing strategies. Are your blog posts receiving a lot of hits? Are visitors clicking on links from your social media profiles? What keywords are they searching to find you on search engines? Google Analytics will give you all of this information and more. If you notice a certain topic in your industry is the most popular with visitors, you can write more about it, host a webinar, write an ebook, etc. to drive more traffic.
Know what links get the most love
As mentioned above, you need to be able to understand how visitors are finding your website. Along with that information, it’s important to know what content on your site is driving the most traffic. Did your content writer create an awesome infographic? Did your social media manager post a clever or funny message on Facebook with a link to your website? With Google analytics, you’ll see which links are the most popular with your target audience(s).
Define your demographic
You’ve established your target demographic, but with Google Analytics you’ll be able to, very efficiently, define your target demographic even more. The data from Google Analytics will show you the age and gender of your website’s visitors. You can also learn their interests, as well as their overall engagement on your website. With this data, you can tweak your message, branding or target audience to ensure that you’re reaching the correct people who will be interested in your business.
Edit your website
With all of the information you receive with Google Analytics, the most important factor is if your website is attracting visitors. If you have a lot of visitors but a high bounce rate, you may want to review your content and metadata. A high bounce rate means that people are going to your website, but are leaving it almost immediately. Either your website isn’t what they wanted or something about it is not appealing. You can review which pages are the most popular, and compare them to the pages that are least popular. Additionally, make sure your website is mobile friendly. Google rewards websites that are mobile friendly, and you’ll see a decrease in your SEO rankings if you don’t make your website mobile friendly.
These are just a few of the many reasons to get Google Analytics for your website. Do you need help implementing Google Analytics for your website? Call Traffic Jams today at (855) 599-9998 and we’ll get your tracking and analytics set up!
