As most social media professionals will tell you, their job isn’t just sitting on Facebook all day refreshing their newsfeed. In fact, social media experts have a variety of professions they dip their toes into, from data analyst to content writer to web developer. Here are a few of those skills laid out:
SEO Expert
Search Engine Optimization (SEO) plays a major role in a company’s success. How so? Well, now that we live in an Internet focused generation, a company’s online presence is crucial for driving sales. Nowadays, customers are more inclined to research a company and its services/products before purchasing. If your company has bad reviews or doesn’t rank on common search engines (i.e. Google, Bing, Yahoo!), then you’re missing out on a huge audience of potential customers.
SEO experts design and create content for websites to enhance their presence online. Whether it’s managing social media, analyzing Google Analytics or writing for a blog, all of these increase the company’s chance of ranking higher in searches.
Writing and Content Creator
Speaking of blogs, writing is one of the most important jobs for social media professionals. They create posts for Facebook, Twitter, LinkedIn and other sites for clients. These posts may seem easy, however if the client is in an unfamiliar industry, each post takes a certain amount of research and organization to make sure the information is accurate and newsworthy.
Analytics Tracker
Analytics are crucial for any online campaign in order to track and attribute the correct efforts to the correct results. Using tools like Hootsuite allows social media professionals to track the posted URLs to see how many clicks each one receive, while tools like Google Analytics allows these pros to track where visitors to the website are going. For example, if you have an online campaign promoting a limited-time offer, Google Analytics will show how many people visited your site during the campaign compared to how many actually bought/ participated in the promotion. Meanwhile, Hootsuite can show which social media sites were the most successful in promoting the offer and driving traffic to the company’s website. This way, the marketing team can evaluate the overall success of the campaign and know what methods to use for next time.
Need a social media team for your business? Call 855-599-9998 today to speak with a Traffic Jams consultant about how we can help enhance your online presence or email us and we’ll call you.
