Attention: AI generated this blog with human editorial oversight to ensure accuracy.
If you’ve been immersed in the world of digital marketing, you’re probably familiar with SEO (Search engine optimization). But there’s a new term making waves: Generative engine optimization, or GEO. So, what’s the difference? In this post, we’ll answer the common question, “What is generative engine optimization (GEO)?” and explore six key differences between GEO vs. SEO.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is a new approach designed to optimize content for AI-powered search engines, like Google’s Search Generative Experience (SGE), Bing Chat, and other generative AI tools that compile and summarize answers for users. Unlike traditional SEO, which focuses on keyword rankings and backlinks, GEO emphasizes crafting content that AI engines can understand and synthesize into concise, accurate, and valuable answers, according to HubSpot, Search Engine Land, and MarTech.
1. Optimization targets.
| SEO |
GEO |
| Focuses primarily on pleasing search engine algorithms (like Google’s), aiming to rank higher on traditional search results pages. |
Aims to get content featured or cited within generative AI answers, targeting AI models and their unique ways of processing information. |
2. Content style and structure.
| SEO |
GEO |
| Encourages keyword-optimized, comprehensive content, often with long-form articles, headers, and rich snippets. |
Prioritizes clear, concise, and easily extractable information that AI tools can synthesize quickly, according to Search Engine Land. |
3. Ranking factors.
| SEO |
GEO |
| Depends on traditional factors like keyword density, backlink profiles, domain authority, and user engagement. |
Considers whether content can be easily parsed and integrated into AI-generated responses—clarity, credibility, and structured data matter most. |
4. User intent.
| SEO |
GEO |
| Primarily serves users seeking clickable resources and in-depth exploration. |
Focuses more on “direct answers,” giving users the information they need instantly, sometimes eliminating the need for a click-through, according to Built In. |
5. Measurement of success.
| SEO |
GEO |
| Success is often measured by rankings, organic traffic, and click-through rates. |
Success is about being featured in AI outputs, gaining brand visibility and citation in AI-generated answers—even if users never click through, per MarTech. |
6. Best practices.
| SEO |
GEO |
- Use keyword research to shape content topics.
- Optimize meta tags and headers.
- Build backlinks and improve site speed.
|
- Write factual, well-structured, and concise content.
- Implement clear data markup (such as schema).
- Provide authoritative sources within your copy.
- Anticipate user questions and deliver straightforward answers.
|
The bottom line
GEO vs. SEO is not a battle, but a new era for online visibility. Understanding GEO will help you prepare for the evolution of search and stay ahead of the curve as generative AI (genAI) changes the way people find and receive information.
The Traffic Jams team is here to help if you want assistance boosting your brand’s visibility online and in AI-generated summaries and overviews. Start now by calling 847-440-1200 or emailing sales@trafficjams.com to learn more about our services.
