From Instagram reaching 300 million users, Facebook’s new organic reach-killing algorithm updates, and lets not forget SnapChat’s advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your social media marketing plan?
We all know that social media is critical to every business’s marketing initiatives, but what’s the point of maintaining social channels if they’re not adding value to your business? Well, there is none. You should currently be using social media to do one or several of the following: establishing and growing brand recognition, gaining leads, and improving customer relationships.
1. Build a Community Rather Than a Number of Followers.
Yes, having 10,000+ followers is noteworthy, but at the end of the day it doesn’t matter how many followers you have if they’re not interacting and paying attention to your content. What can be done to build a community and increase engagement with your current and potential followers? Insert some personality, humor, and spunk into your brand, and remember to converse directly with your followers.
2. Create Social Media Movements Across all Channels
If you want your audience to stay engaged, you need to be engaging. One great way to do this is to create social campaigns that run across all your social platforms. Start by telling a powerful, and memorable story, and most importantly, use a simple and unique hashtag.
3. Suck Up to Influencers
Once you get the in with the people that matter, your business will only continue to grow because their audience and authority with mesh with yours to cast an even wider net. Use the following four steps to socially connect with your influencers:
- Make a thorough list of influencers.
- Favorite, like, comment, and re-share their content.
- Tweet at them.
- Use their hashtag combined with yours.
4. Share Trending Content
Focus on a balance between sharing promotional content, interacting with your followers and influencers, and sharing other useful and entertaining content. Follow these tips to easily determine what content is share-worthy:
- Look for viral videos on YouTube and re-share with your own unique spin.
- Scan the news for stories and add a unique perspective keeping relevant to your brand.
- Follow & use trending hashtags to add your voice to the larger conversations happening. (The best site to use for this is Google Trends.)
Don’t want to have to come up with your own social media strategy? Let us do the heavy lifting for you! Call 855-599-9998 to speak with a marketing consultant today or fill out our contact form and we’ll call you!
