Why SEO Matters in the Manufacturing Industry:


It’s one thing to rank highly on search engines; it’s another thing to rank highly in your industry. Many SEO companies’ claim that they will bring you quick results and sales, but not many have a plan that is specifically tailored to your manufacturing companies’ needs.

Did you know that 70% of industrial professionals use search engines when comparing and evaluating potential suppliers, and 84% of industrial professionals use the Internet to find components, equipment and services? Statistics show that times are changing and marketing strategies must adapt.

Many companies within the B2B category often don’t see the significance in SEO strategy and campaigns, but it is important to know that SEO is just as important to B2B companies as it is to B2C. According to studies, almost 90% of buyers search for vendors online.

Since your manufacturing company isn’t focused on online sales, we instead focus on gaining quality impressions which can turn to quality leads for your sales department. This expedites the sales process as more relevant leads come at a more frequent pace, as opposed to using strictly cold-calling as your marketing strategy.

We understand that there is no “one-size fits all” in SEO, and that’s why we develop plans in 6-month intervals to see what is working and what could be optimized for improvement. Not only does an SEO campaign give you a competitive edge in the manufacturing industry, but it helps your company rise to the very top (and not just on Google search results).

Before our SEO specialists develop your SEO campaign they dive deep into the manufacturing industry background and do complete background checks on your competitors and their current marketing strategies. Additionally, we take this information and study analytics to decide which keywords and keyword phrases you should be trying to rank for.

Once we have a complete understanding of your goals and needs we move forward with our plan, building up your ranking with important factors including

  • Link building
  • Content writing
  • PPC campaigns
  • Social media services

Social media services are more important to B2B companies than you probably think. Establishing a brand identity assures customers that you are both trustworthy and a good industry resource and a top supplier. Social media can also gain you recognition within the manufacturing industry, regardless of your niche.

Our SEO experts take every last ranking factor, on-page and off-page, to develop a campaign that is certain to lead to exactly what you want; sales.

Whether you need a complete website redesign, content writing, or general organic SEO solutions, Traffic Jams offers the whole package to ensure that you are showing up to people who are looking for you.

Leave your SEO to Traffic Jams so you can focus on what you do best; run your manufacturing business!