The Benefits of SEO in the Legal Industry:
If you’re wondering why SEO (search engine optimization) is important to your Legal firm, just search for “Law Firms in Your City”. Many inquiries begin with a simple search engine query, law firms being no exception.
75% of your prospective clients won’t go past the first page of Google, and it’s up to SEO to ensure that your law firm shows up on that first page.
The first search result may be a lower quality law firm than yours, and that’s simply because they have an SEO marketing plan in place that is working efficiently.
Though you may have a great website for your legal firm, there are specific guidelines and attributes that Google looks for. At Traffic Jams, our SEO experts have experience in not only developing great content and website designs; they additionally know how to get your excellent content and mission statement out to those in need of your services.
With a properly executed SEO campaign, your legal firm can gain more website traffic, leads, and conversions. Don’t let legal firms that aren’t as high of quality as yours get more customers because you don’t have a digital marketing strategy.
Traffic Jams has SEO and digital marketing experts that can help you rise to the top of the legal industry with our extensive variety of services.
- SEO: Search engine optimization is crucial for your legal firm to show up for the keywords you desire to rank for. PPC (Pay-Per-Click/Inorganic traffic) is a service we also offer, but it is important to understand that 85% of website traffic comes organically, and is the main source of impressions and leads. Our experts not only do extensive keyword research to make sure you are going after the right keywords, but they also implement key factors in a complete SEO strategy.
- Link building: We offer link building services to increase your Google PageRank as well and analyze every on-page and off-page ranking factor to ensure that you are reaching your target market.
- Social Media: We also have social media experts on staff that will keep your content relevant and consistent. Social media may seem pointless in the legal industry, but statistics show that 19% of lawyers got a new client via social media. Google crawls social media outlets every day, and social media actually plays a huge part in your ranking for keyword phrases. Additionally, our social media services will assist in creating a brand identity, allowing customers to get to know and trust your firm.
Several other services we offer include content marketing, email marketing, video marketing, public relations, lead tracking, call tracking, web design, and reputation management; all leading to your legal firm gaining leads and sales.
Let Traffic Jams focus on your SEO so that you can show up on the first page of Google, while focusing on what you do best; running on your law firm.