Pay Per Click Management

Pay Per Click Management Services

Pay Per Click management allows you to show up at the top of the search results for specifically targeted keywords in exchange for a bid. You can use PPC marketing to drive targeted traffic to a landing page, test out new offers and compliment your existing SEO strategies. Whether you are testing out different markets to see if you have a viable business idea or are looking for new ways to stay one step ahead of your competitors, PPC advertising can benefit your business.

As most companies who have tried PPC marketing at one time or another have discovered, PPC advertising can result in costly mistakes if not managed properly. There’s a lot more to dominating the top paid search results than simply choosing the right keywords. Finding the right keywords takes time, research, experience and the right software, and managing your campaigns is an ongoing endeavor that many small business owners simply don’t have time to do.

What Makes a Good Keyword?

Selecting the right keywords is as much an art as it is a science. Keyword selection depends on a number of factors such as the industry and location you are targeting, your budget, the quality of your existing content and your competitors. Some businesses may find success with low volume long tail keywords, while others may want to target broader keywords, product names or location based keywords. At Traffic Jams, we can help you build an industry specific PPC program that is tailored to your business’s needs.

What Kind of PPC Marketing Services Do You Offer?

At Traffic Jams, we understand that each business is different which is why we offer custom PPC advertising management packages that are based on your business model. Our services include Google Adwords, PPC Audits, Facebook Ads and more. We can help you:

  • Discover and select profitable keywords
  • Create winning ads
  • Optimize your landing pages
  • Monitor your campaigns
  • Track your conversions
  • Manage your advertising costs
  • Improve existing campaigns

We believe that proactive monitoring is the key to success when it comes to managing your PPC campaigns, which is why our service model is one that won’t keep you hanging. Monthly reports are an integral part of all of our PPC advertising packages and include a one hour monthly call. We’ll guide you through your results and help you determine where to set your goals for the following month. At Traffic Jams your success is our business!