It’s Time to Stop Making Excuses and Start Marketing Your Insurance Business Online

Insurance Agency Marketing

If you’re waiting for your carriers to show you how to market their products online, you could be leaving a lot of money on the table. The fact is, your insurance carriers are just like you when it comes to online marketing. They’re just beginning to learn how it all works, and they don’t have time to learn enough about your business to show you how to get the best return on your marketing dollars. Besides, they have their own brand to build.

You already know that digital marketing can help you increase traffic to your website, generate more leads and increase your bottom line. So, what’s stopping you?

Maybe you’ve told yourself that the insurance industry is too large, over saturated and that your prospects are so inundated with marketing messages that you’ll never be heard over all the noise online.

Or, perhaps you believe that industry lingo is just too complicated for your customers to understand. That they just won’t get it from reading a blog post or a social update and that you might actually be driving them away from coming into your office.

You may have told yourself that marketing your insurance business online is time consuming, expensive and a huge risk that you can’t afford to take. And so, you continue to use the same methods that insurance agencies have used for years.

And, while traditional marketing methods can and do still work, consider this:

  • About 20% of all consumers purchase their insurance online.
  • 58% of all Gen Y consumers will gather information from agency websites.
  • 48% of all Gen Y consumers will request an insurance quote directly from an agencies website.

And yet, about 60% of insurance agency owners and agents who responded to an industry survey stated that they didn’t have a documented online marketing plan.

If you’re ready to stop leaving money on the table using the same marketing methods your competitors are probably still using with limited results, we can help.

At Traffic Jams, our team of expert digital marketers will work with you to create a documented digital marketing strategy based on your business’ needs. We then execute your strategy, monitor and analyze your results, making any necessary adjustments to help you get the best return on investment possible.

Our marketing strategies include a variety of tactics such as:

  • Website design/redesign
  • Blogging and Content Creation
  • Landing Pages & Lead Generation
  • Email Marketing
  • Social Media
  • PPC Management
  • Video Marketing
  • Search Engine Optimization
  • And More…

As a Google Certified Partner, we are committed to providing you with only the most up to date digital marketing techniques. We can help you take your time back, so you can focus on your customers, not on having to learn a new and complicated skill set. So, if you’re ready to have your very own dedicated marketing team without the hassle and overhead of hiring in-house, contact us for a complimentary evaluation and quote today.