Are You Ready to Dominate Your Share of the Financial Market?
More consumers now, than ever before, prefer to do their banking and manage their finances online. And, though initially slow to change, the financial services industry now makes up over 14% of all the money spent in online advertising. That’s more than any other single industry to date. And yet, over 50% of financial institutions and service providers measure fewer than 25% of their online marketing campaigns.
In fact, fewer than 15% of businesses in the financial sector have a mature marketing plan in place. Meaning that financial services are spending more money to advertise online, yet have the least experience in doing so. In such a highly competitive industry where businesses in every sector and even sub-sector are trying to dominate the online landscape, you can’t afford to lose money by trying out the next best marketing tactic just for the experience.
Consider this: 9 out of 10 banks envision using mobile as their primary source of customer acquisition in the next 5 years. That means that not only are your competitors online, they’re already planning their next move. If you want to compete, you’ve got to have a plan because without one, you’re only option is to become another low cost service provider.
Digital marketing is changing the way financial service providers do business and connect with their customers by allowing them to tap into customer data, increase customer loyalty and lower customer acquisition costs. In fact, marketers in the financial sector have a strong presence on social media, as well as email marketing and are ramping up their efforts to provide even more value through blogging.
In the financial services industry:
- 84% of marketers use Facebook
- 63% use Twitter
- 54 % use Youtube
- 42% use LinkedIn
However, financial firms are still struggling where it matters most – blogging and email marketing through irrelevant messaging and a tendency to fall back on older, more generic marketing methods.
At Traffic Jams, we help businesses in the financial industry document their online marketing campaigns from start to finish. Our experienced marketing experts help you communicate what makes your business unique through relevant and repetitive messaging designed to reach your customers through blog posts, social media, email marketing, videos, pay per click and more.
Our experienced marketing professionals work with you to understand the needs of your business and your potential customers through a unique and detailed onboarding process. Our experts then design and execute your custom marketing plan, keeping you abreast of results with daily monitoring and monthly analytics reports. We can help you interpret results and make your next strategic move so you can dominate your competition.
If you’re ready to start building real relationships with your customers and dominate your share of the financial market online, contact us for a complimentary digital marketing evaluation and quote today.