Healthcare Industry SEO
Search engine optimization, or SEO, is important in every industry. Even healthcare facilities need SEO now, because you want to ensure that your patients can find your website. SEO is an organic, free way of increasing your overall online sales and brand awareness. 85% of clicks from web users are on organic links, and 86% of searches trust SEO listings over paid/sponsored listings. Additionally, if there are multiple practices located in the same area as yours, you’ll want to make sure you rank above the others in common keyword searches. In order to achieve this, you’ll want a team of SEO experts who can help you with:
Choosing the most effective content for your healthcare facility’s website
You may have heard the saying that “content is king” when it comes to SEO. This is entirely true, although if content is king then context is queen. Google, along with other search engines, checks for new content constantly, so it’s important to keep your website’s pages up-to-date and relevant to those prospective and current patients who are visiting them. At Traffic Jams, we have a team of content writers who will research and organize pages for your website to boost your rankings and impress the web crawlers.
Creating and organizing your Meta data
On page factors, like the content visitors read, is important but so are the off page factors. Off page content can be located in your Meta data. This content help tells the search engine web crawlers what your page is about, and is also the content you see under search results. Websites need Meta data because without them, they won’t rank as high. Our team at Traffic Jams can take care of this for you, ensuring that you’re healthcare practice will increase in its rankings and beat the competition. A whopping 75% of users never scroll past the first page of results, so our mission is to secure your website on the first page of Google.
Managing your social media
Did you know that 71% of adults are on Facebook? And another 23% use Twitter? Of the many factors that go into successful SEO ranking, search engines also look at social media. Yes, social media in the healthcare industry may seem unnecessary, but it in fact is not. Not only does social media help your position on search engines, but it also allows you to communicate directly with other healthcare professionals, patients and healthcare industry influencers. Our social media experts at Traffic Jams will manage your social sites for you.
In order to understand your return on investment (ROI), you need to track analytics. This is important because it will help you understand where your website traffic is coming from, which content is the most effective and how you can make overall improvements. Our team at Traffic Jams is certified in:
- Google AdWords
- Google Analytics
- Google PPC Management
- Bing Search Engine Ranking
- Hootsuite University
In addition to your overall SEO management, we can help practices maximize their online presence in regards to their specific services. Some examples include:
Family Practice Clinics: Family practice clinics need SEO management in order to stay connected with their patients. Families, parents especially, are always researching about the clinics and physicians available in their neighborhood. They turn to search engines like Google for information, so enlisting Traffic Jams to manage your SEO will ensure that you’re listed high in those results.
Dental Practices: Did you know that more than 70% of patients use Google to find a new dentist? This means that your website needs to be easy to find and navigate to keep visitors happy and informed with the services you provide. Additionally, 25% of web searches are done on mobile devices, which means your site needs to be smartphone/tablet friendly. Traffic Jams and its team of web developers can assist you with this.
Plastic Surgeons: Traffic Jams can help boost your business by creating informative content by conducting in-depth research and providing potential patients with the information they’re looking for. We’ll also provide you with an SEO plan that fits your specific services, whether it’s cosmetic or reconstructive surgeries.