{"id":88,"date":"2015-03-02T06:00:43","date_gmt":"2015-03-02T06:00:43","guid":{"rendered":"http:\/\/trafficjams.com\/blog\/?p=88"},"modified":"2015-07-08T15:58:38","modified_gmt":"2015-07-08T15:58:38","slug":"b2b-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/b2b-marketing-strategies\/","title":{"rendered":"B2B Marketing Strategies — What You Need to Know!"},"content":{"rendered":"

 <\/p>\n

Email Marketing-<\/a> <\/strong>Duh, right? But very few companies use this tactic properly. In fact most don\u2019t even use it consistently.\u00a0\u00a0Email Blasts<\/strong> \u2013 These blasts should be used with landing pages that allow the user to see the special offer without being distracted by the rest of the site or complicated navigation.\u00a0Email Newsletters<\/strong> \u2013 Share your last 3-4 blog articles and\/or subpages you feel are essential in the conversion process. These should be educational in nature, not \u201csalesy.\u201d<\/p>\n

Organic Search Engine Optimization<\/em><\/strong>\u00a0<\/em>(SEO)<\/em><\/a> \u2013 \u00a0Pages need continual optimization as the algorithm changes almost daily, and the competitive landscape changes hourly. Generating off page content that links back to your target page is a tactic that also should be practiced, especially for competitive terms.<\/p>\n

Online Advertising\/PPC<\/em><\/strong>–<\/a> This isn\u2019t for every B2B\u00a0but most can benefit tremendously. We recommend a combination of advertising on Google, LinkedIn, Yelp, Twitter, Facebook and Google+. Depending on your business, there are advertising plans that are both cost effective and measurable as far as ROI.<\/p>\n

Content Marketing<\/em><\/strong>\u00a0<\/em><\/strong><\/a>–<\/strong>\u00a0<\/strong>Sharing relevant content with your customers and prospects is essential in today\u2019s marketing ecosystem. Provide content that will solve customers\u2019 pain, help them understand how something works, explain your product and service benefits, or offer insight on subjects that are timely or useful.<\/p>\n

Social Media Marketing<\/em><\/strong>\u00a0<\/em><\/strong>\u00a0<\/a>\u2013<\/strong>\u00a0Engaging with your customers and fans on various social networks is essential to marketing success in 2015. People spend the majority of their time online using social media, and companies need to keep up if they want to stay relevant.<\/p>\n

\u00a0Need a B2B marketing strategy that won’t let you down? Traffic Jams can help! Call us at 855-599-9998 or fill out our contact form here<\/a>.<\/p>\n

\"Share<\/a>