{"id":816,"date":"2018-07-02T17:07:00","date_gmt":"2018-07-02T17:07:00","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=816"},"modified":"2018-07-02T17:11:56","modified_gmt":"2018-07-02T17:11:56","slug":"the-benefits-of-blogging-why-your-business-needs-one","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/the-benefits-of-blogging-why-your-business-needs-one\/","title":{"rendered":"The Benefits of Blogging: Why your Business Needs One"},"content":{"rendered":"

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Blogging is an important marketing tool, because it adds a human face to your business. It\u2019s relatively inexpensive to start a blog, and the positive implications are endless. For a small business especially, blogging is a strategic tool that can increase customer traffic and create solid sales leads.<\/p>\n

Here are four reasons why your business could benefit from a blog:<\/p>\n

1. Increases search engine optimization (SEO)<\/h3>\n

Simply put, blogging increases SEO. Search engines love unique content, and they rank frequently updated web pages higher. The more you update your blog, the more content search engines will have to index. This means higher rankings, more site traffic and ultimately, increased brand awareness.<\/p>\n

It\u2019s important you update your blog consistently<\/a>. Ideally, you should update at least once a month. However, it\u2019s quality over quantity when it comes to blogging. Stray away from posting content that lacks clear information and reads like a sales pitch. Fresh, quality content captivates your audience and solidifies a loyal brand following.<\/p>\n

2. Enhances your brand identity<\/h3>\n

Blogging on a regular basis builds trust in your audience, so don\u2019t skip over this important strategic marketing tool. You\u2019re an expert in your SMB, so use your unique industry knowledge and perspective to your advantage. Blogging provides an informal yet effective way to communicate with your target audience and increase long-term ROI. Additionally, it differentiates you from your competitors, so your business emerges as an industry leader.<\/p>\n

3. Cultivates relationships with your customers<\/h3>\n

Once you decide to blog, you also decide your company\u2019s tone of voice. Typically, corporate blogs are written in first person, which creates a more personal connection between the customer who\u2019s reading the blog, and the company who\u2019s writing the blog.<\/p>\n

When it comes to committing to a blog topic, the possibilities are nearly endless. Your blog can feature relevant industry news and trending topics, or you can highlight personal narratives of your leadership team or a standout employee. As you can see, blogging is a great avenue for featuring both \u201chard\u201d and \u201csoft\u201d company news. Other topics you can discuss include:<\/p>\n