Truth<\/em>: SEM continues to prove its importance to marketers as a lead generation tool for businesses. \u00a0There\u2019s no doubt your business should be up to date on its Google rankings, but your focus should spread between branded and generic searches.\u00a0 While branded searches are an important aspect of quality lead generation<\/a>, most searches begin as generic searches.\u00a0 A business may not know exactly what they are looking for, or may not use the correct verbiage for the services they require.\u00a0 That\u2019s where you come in, by helping them even before they know that you are.<\/p>\n Truth<\/em>: Especially in today\u2019s environment, C-levels are not the only influencers in the decision-making process.\u00a0 They may have the sign off, but they\u2019re not necessarily the people you need to notice you.\u00a0 Broaden your marketing efforts to reach the influential point of contact; the person who will directly benefit from your services.<\/p>\n Truth<\/em>: Social media results are more or less difficult to measure depending on what, exactly, you are trying to measure. But in terms of exposure, social media is a great tool to measure a business\u2019s reach to targeted audiences.\u00a0 Using tools social media sites<\/a> provide or by using third party management platforms, businesses can easily keep metrics organized and readable to aid in strategy development.<\/p>\n Truth<\/em>: People run businesses; not the other way around.\u00a0 Try to steer clear of the, \u201cobtaining a company\u2019s business\u201d thought process and start thinking about the people behind that company.\u00a0 Marketing isn\u2019t as cut and dry as traditional practices make it out to be.\u00a0 It\u2019s a field centered around people, and your marketing efforts open these peoples\u2019 eyes. \u00a0Market your service and WHY your service is a cut above the rest. Studies show that businesses value the quality of service provided to them and are more willing to work with personable businesses.<\/p>\n Truth:<\/em> Your industry exists for a reason; people need it.\u00a0 Whether you are a niche marketer or part of a saturated industry, someone somewhere needs the services your business provides.\u00a0 Your job is to get your business in front of the people that matter, by whatever means prove effective.<\/p>\n Navigating through the marketing clutter can be difficult for businesses.\u00a0 The specialists at Traffic Jams understand this, and dedicate our time to creating strategic and personal marketing plans that benefit businesses to the fullest.\u00a0 If you have questions about marketing best practices, give us a call at (855)599-9998 or fill out a contact form<\/a>.<\/p>\nMyth: B2B marketing should always target the highest-level executives<\/strong><\/h4>\n
Myth: B2B marketers can\u2019t use social media results as measurable successes <\/strong><\/h4>\n
Myth: B2B marketing targets businesses as opposed to people<\/strong><\/h4>\n
Myth: Your marketing efforts are all in vain if your industry is \u201cboring\u201d<\/strong><\/h4>\n
![\"Share](\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\")
<\/a>