Your email is a waste of time and resources if it isn\u2019t opened.\u00a0 There are a few things you need to do to top the inbox<\/a> and it all starts with your subject line.\u00a0 While it should pertain to your email, it should also catch the reader\u2019s attention.\u00a0 We never support click-bait; a subject line that convinces a reader to click then has nothing to do with the message will most likely alienate you from your target.\u00a0 At Traffic Jams, we ask ourselves, \u201cWhat is it about this message that is enticing to the reader?\u201d\u00a0 Maybe it\u2019s a special offer or a solution to a problem.\u00a0 We use that to our advantage when creating a subject line.<\/p>\n Email is popular because it\u2019s convenient and it\u2019s fast.\u00a0 If your reader opens a 500+ word email, they\u2019ll skim it at absolute<\/em> best.\u00a0 Successful emails state their objective right off the bat.\u00a0 They tell the reader what they\u2019re about and most importantly, why they should care.\u00a0 They do it clearly and concisely to keep the reader\u2019s attention.<\/p>\n We don\u2019t answer phone calls from unknown numbers and we don\u2019t read emails from unknown senders.\u00a0 Instead of buying your email lists, build it up from existing clients and referrals you do have. Use your brand identity<\/a> to connect the reader with your email\u2019s objective. \u00a0As you reach out to prospective clients, make the interaction as personal by conducting research to ensure your list is as close to target as possible and including names when applicable.<\/p>\n There are a number of ways to make your email visually pleasing without overdoing it on the graphics.\u00a0 Clean templates with emphasis on important parts of the text solidify your message without getting in the readers\u2019 faces.\u00a0 Images that pop but don\u2019t overshadow the email space add character and bullet points or small tables break up heavy text.\u00a0 Take a look at a few emails the really hit the visual high mark here<\/a>.<\/p>\n The time at which you send your email, the way you word your subject line, the amount of inboxes your emails get through to and more, all mean something to your email campaign.\u00a0 Various tools enable marketers to measure data and successes with ease to help determine future success.<\/p>\n Emails give you the opportunity to get in front of audiences you may not normally be able to reach, and they put you back in front of audiences who may have forgotten you.\u00a0 Email campaigns are a vital part of your marketing plan\u2019s success.\u00a0 Contact Traffic Jams<\/a> for innovative and effective ways to reach your audience via email, or give us a call at (855)599-3999. We\u2019ll help you revamp your email campaign strategy for complete success.<\/p>\nSend a clear message<\/span><\/h3>\n
Be personal<\/span><\/h3>\n
Be creative with your visuals<\/span><\/h4>\n
Pay attention to data \u2013 and use it to your advantage!<\/span><\/h3>\n
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