{"id":756,"date":"2017-06-07T21:27:36","date_gmt":"2017-06-07T21:27:36","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=756"},"modified":"2017-06-07T21:27:36","modified_gmt":"2017-06-07T21:27:36","slug":"responsiveness-marketing-means-nothing-without-responsive-website","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/responsiveness-marketing-means-nothing-without-responsive-website\/","title":{"rendered":"Responsiveness: Why Your Marketing Means Nothing without a Responsive Website"},"content":{"rendered":"

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You\u2019ve most likely realized at this point that internet marketing involves much more than just, well, marketing.\u00a0 With Google and other search engine algorithms measuring your credibility and worth, internet marketers have to appeal to both machines and humans to succeed. Website responsiveness addresses both of these parties. \u00a0It is so important that without a responsive website, your marketing efforts will mean nothing.<\/p>\n

But why is that?\u00a0 Shouldn\u2019t your creative marketing and solid content speak for itself?\u00a0 Well, yes.\u00a0 That\u2019s why you need website responsiveness.\u00a0 It gives your business the ability to be seen.<\/h5>\n

Mobile device internet usage surpassed traditional desktop usage in 2015. Research shows that trend will continue, and consumers are using their mobile devices for internet research.\u00a0 They\u2019re buying more often on a mobile device, and using a mobile device more often in general.\u00a0 In fact, 70%<\/a> of mobile searches are paired with an action within one hour according to Ironpaper research.<\/p>\n

That being said, if your page doesn\u2019t load, users won\u2019t wait.\u00a0 They won\u2019t zoom in and zoom out to read the text on the site.\u00a0 They\u2019ll find information or products another way.\u00a0 They will delete emails that don\u2019t immediately load.\u00a0 Because of the amount of accessibility on the internet across platforms, users have developed a lack of patience that benefits those businesses that have a clear, easy and accessible website.<\/p>\n

Not only do people enjoy a quick and mobile-friendly site, Google does too.\u00a0 Because of the surge in mobile popularity, the search engine algorithms adapted to reward sites that display and run well on mobile devices and punish those that don\u2019t.\u00a0 Website presence, speed and usability are all factored into the algorithm that determines search engine rankings. While there are many ways to work on your SEO<\/a>, maintaining a responsive website is a no brainer and will benefit your business in multiple ways.<\/p>\n

Need more?\u00a0 Responsive websites will create fluidity across all websites.\u00a0 This means your content any layouts will adjust according to the device it is being displayed on.\u00a0 Your content is always displayed clearly and cleanly, which is why users like it, why Google requires it and why you need it.<\/h5>\n

Because your sites are responsive, your marketing efforts will stand out.\u00a0 While it certainly shouldn\u2019t be your only humanistic strategy, and definitely not your only SEO strategy, responsive websites will allow you to reach individuals more consistently.\u00a0 At Traffic Jams, we emphasize individualized marketing strategies that work to fulfill each business\u2019s unique needs.\u00a0 If you\u2019re looking to master the online marketing world, or for just a little more information, give us a call (855)599-9998 or fill out a contact form<\/a> today.<\/p>\n

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