{"id":727,"date":"2017-03-02T15:27:10","date_gmt":"2017-03-02T15:27:10","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=727"},"modified":"2017-03-02T15:27:37","modified_gmt":"2017-03-02T15:27:37","slug":"how-to-maintain-effective-facebook-marketing","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/","title":{"rendered":"How to Maintain Effective Facebook Marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Your business is more visible than ever; if you make it that way.\u00a0 Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky.<\/p>\n<p>Facebook emerged originally as the giant hub for social networking and then for business networking. But as other platforms began to grow, the role of Facebook in the business marketing mix got a little skewed.\u00a0 Long story short, Facebook marketing is still effective.\u00a0 However, just like all marketing strategies, your Facebook page requires regular maintenance to both reach and impact your audience.<\/p>\n<h4><strong>Know the Essentials<\/strong><\/h4>\n<p>Your address, your hours and your business description are all vital to your page.\u00a0 Think of the essentials as the quick answers to your FAQs. Your Facebook page is like a search browser; when you search a business in Google you are provided with basic information and directed to more information when you click links.\u00a0 Facebook, in that sense, is similar.<\/p>\n<h4><strong>Use Networks<\/strong><\/h4>\n<p>Facebook algorithms filter content to what it thinks its users want to see.\u00a0 It processes a user\u2019s activities like likes, shares and comments along with their preferences to create a personalized feed it thinks that user would prefer.\u00a0 Your content will have a higher likelihood of popping up on your audience\u2019s feed if you utilize trending topics or audience interest.\u00a0 Create posts that incorporate your business message and a trending topic.\u00a0 Tag relevant people in your posts and create public events for more reach.<\/p>\n<h4><strong>Make it Visual<\/strong><\/h4>\n<p>Social media is increasingly accessed on <a href=\"http:\/\/www.trafficjams.com\/blog\/10-mobile-optimization-tips-rule-the-serps\/\">mobile devices<\/a>, which limits the amount of space you have available for advertisement.\u00a0 To stand out on a mobile news feed, make your post visual.\u00a0 Create a graphic that takes up your entire space in the feed and attach a link so that users can redirect to your website when they click on the visual.<\/p>\n<h4><strong>Post with Purpose<\/strong><\/h4>\n<p>Visibility and credibility go hand in hand. When you\u2019ve gotten yourself in front of your audience it is crucial that your content gives them a reason to click it.\u00a0 <a href=\"http:\/\/www.trafficjams.com\/blog\/social-media-dos-and-donts\/\">Facebook posts<\/a> should provide relevant information that pertains to business objectives. These posts must also be\u00a0conveyed to an audience in an engaging way.\u00a0 There is a fine line between posting regularly and over-posting, so pay attention to your target audience\u2019s patterns and responses to posts to find your optimum post amount.<\/p>\n<h4><strong>Promote your Facebook <\/strong><\/h4>\n<p>After you\u2019ve gone through the work making your page relevant on a Facebook feed, promote your page outside of the site.\u00a0 Make your page easy to find by creating a button on your website that links to your Facebook page.\u00a0 You can also include your Facebook link in a tab in your email signature.\u00a0 Link your social media accounts together so that you when you\u2019ve posted on one platform, the post is visible from others.\u00a0 Make your page as easy to access as possible so your audience can quickly reference it.<\/p>\n<p>When you know how to make the most of your platform, you\u2019ll begin to see your marketing efforts pay off.\u00a0 By maintaining a Facebook page that updates regularly with useful and engaging information, your audience will take notice. Traffic Jams\u2019 social media marketing strategy focuses on desired outcomes by creating a plan unique to business objectives. Contact us at (855)599-9998 or fill out our <a href=\"http:\/\/www.trafficjams.com\/contact-us.html\">contact form<\/a> to learn more about your business\u2019s place in the Facebook marketing world.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"How%20to%20Maintain%20Effective%20Facebook%20Marketing\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Your business is more visible than ever; if you make it that way.\u00a0 Business visibility is skyrocketing with the use of mobile devices, apps and social media. But with all the tools we are provided with, smart marketing can sometimes get tricky. Facebook emerged originally as the giant hub for social networking and then [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"How%20to%20Maintain%20Effective%20Facebook%20Marketing\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":7,"featured_media":728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Long story short, Facebook marketing is still effective. It requires regular maintenance to both reach and impact your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maintain Effective Facebook Marketing - Blog\" \/>\n<meta property=\"og:description\" content=\"Long story short, Facebook marketing is still effective. It requires regular maintenance to both reach and impact your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T15:27:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-02T15:27:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trafficjams.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-Maintain-Effective-Facebook-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TJ Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trafficjams.com\/blog\/#website\",\"url\":\"https:\/\/www.trafficjams.com\/blog\/\",\"name\":\"Blog\",\"description\":\"Traffic Jams Chicago\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trafficjams.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.trafficjams.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-Maintain-Effective-Facebook-Marketing.png\",\"contentUrl\":\"https:\/\/www.trafficjams.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-Maintain-Effective-Facebook-Marketing.png\",\"width\":650,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/#webpage\",\"url\":\"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/\",\"name\":\"How to Maintain Effective Facebook Marketing - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.trafficjams.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trafficjams.com\/blog\/how-to-maintain-effective-facebook-marketing\/#primaryimage\"},\"datePublished\":\"2017-03-02T15:27:10+00:00\",\"dateModified\":\"2017-03-02T15:27:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.trafficjams.com\/blog\/#\/schema\/person\/ed5c1464f61a58d4783c6b5824741be0\"},\"description\":\"Long story short, Facebook marketing is still effective. 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