{"id":719,"date":"2017-02-01T16:01:31","date_gmt":"2017-02-01T16:01:31","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=719"},"modified":"2017-02-01T16:01:31","modified_gmt":"2017-02-01T16:01:31","slug":"seo-tactics-will-produce-results-2017","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/seo-tactics-will-produce-results-2017\/","title":{"rendered":"SEO Tactics that will Produce Results in 2017"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>If there\u2019s one thing we know about search engine optimization, it\u2019s that Google\u2019s algorithms frequently adjust.\u00a0 This is partly due to marketing and human interaction, and partly due to rapid advances in technology. We\u2019ve come to realize that keeping that top spot on Google\u2019s search page is just as hard and reaching it, so we\u2019ve put together some tactics that will keep you competitive in 2017.<\/p>\n<h2><strong>Mobile App Integration<\/strong><\/h2>\n<p>By now, everyone should be familiar with <a href=\"http:\/\/www.trafficjams.com\/blog\/10-mobile-optimization-tips-rule-the-serps\/\">mobile optimization<\/a>.\u00a0 App integration takes it a step further.\u00a0 When you develop an app, you open opportunity for more audiences while narrowing your information output.\u00a0 Anyone looking for your information regarding your brand will find it easily accessible in your app.\u00a0 Because difficult to read sites will lead to a high bounce rate and take a knock on your SEO, mobile optimization and app integration will reduce difficulty in visibility and increase the chances your viewers will stay.<\/p>\n<h2><strong>Optimize for Voice Search<\/strong><\/h2>\n<p>Voice search is used at nearly a <a href=\"http:\/\/searchengineland.com\/google-reveals-20-percent-queries-voice-queries-249917\">20% rate<\/a> in android and iPhone users.\u00a0 Mobile searches are rapidly increasing in the business world.\u00a0 Voice search opens a new window of searches and keywords specific to you, which will create more customized searches for you to target.\u00a0 This includes some creativeness.\u00a0 You can use long tail keywords to appear as the answer to the searcher\u2019s questions, and you can claim keywords that may come up as voice searches as mistakes in the devices.\u00a0 For example, if a searcher asks Siri, \u2018Where can I buy some \u201cTic Tacs\u201d,\u2019 Siri may interpret the popular candy as \u201ctick tacks\u201d and so including \u201ctick\u201d and \u201ctack\u201d as keywords may be beneficial.<\/p>\n<h2><strong>Utilize Long Tail Keywords<\/strong><\/h2>\n<p>Long tail keywords are great in that they privatize your searches, narrowing the chances your keyword will compete with another.\u00a0 Voice search is a large component of this, as searchers tend to ask a full question to their devices when researching a product or service.\u00a0 This does also apply to traditional desktop searches, as Google has seen a rise in longer queries in the search bar.<\/p>\n<h2><strong>Switch to https<\/strong><\/h2>\n<p>What\u2019s the difference between \u201chttp\u201d and adding that little \u201cs?\u201d A whole lot of benefits for your site.\u00a0 Most notable for online marketers, your site will get a boost in rankings on Google.\u00a0 A few other things that little \u201cs\u201d stands provides?\u00a0 Encryption, data integrity and authentication to encrypt data, block it from modification and to provide authenticity of the website for you users.<\/p>\n<h2><strong>Speed Up your Site<\/strong><\/h2>\n<p>Searchers want easy answers and they want them fast.\u00a0 A long load time will lead to a higher bounce rate.\u00a0 So will a user\u2019s inability to find the content they are looking for easily.\u00a0 The easiest fix we can come up with for this, is to take a hard look at the <a href=\"http:\/\/www.trafficjams.com\/blog\/creative-copy-tips-increase-conversions\/\">content <\/a>of your website.\u00a0 If there is too much information, cut the unnecessary out.\u00a0\u00a0 Include an FAQ page that directly answers your searchers queries. The quick repair will make your actual site load time faster, and the information finding process faster.<\/p>\n<h2><strong>Start Small<\/strong><\/h2>\n<p>You don\u2019t have to overhaul your entire marketing strategy to stay relevant in 2017.\u00a0 Contact Traffic Jams to learn how you can increase your spot in the rankings. Call us at (855) 599-9998 or fill out our contact <a href=\"http:\/\/www.trafficjams.com\/contact-us.html\">form <\/a>today.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"SEO%20Tactics%20that%20will%20Produce%20Results%20in%202017\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; If there\u2019s one thing we know about search engine optimization, it\u2019s that Google\u2019s algorithms frequently adjust.\u00a0 This is partly due to marketing and human interaction, and partly due to rapid advances in technology. We\u2019ve come to realize that keeping that top spot on Google\u2019s search page is just as hard and reaching it, so [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"SEO%20Tactics%20that%20will%20Produce%20Results%20in%202017\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":7,"featured_media":720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - 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