{"id":698,"date":"2016-10-31T17:26:11","date_gmt":"2016-10-31T17:26:11","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=698"},"modified":"2016-10-31T17:27:06","modified_gmt":"2016-10-31T17:27:06","slug":"digital-marketing-ghosts","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/digital-marketing-ghosts\/","title":{"rendered":"5 Digital Marketing Ghosts that will Come Back to Haunt You"},"content":{"rendered":"

\"digital-marketing-ghosts-that-will-come-back-to-haunt-you\"<\/a><\/p>\n

You probably don\u2019t remember the corner you cut when you originally set up your digital marketing strategy.\u00a0 In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time.\u00a0 Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you.\u00a0 They might not kill your business, but they will probably cause more work to fix than they would have if you\u2019d just taken care of the task originally.\u00a0 If you\u2019re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you.<\/p>\n

Not having a clear campaign goal<\/strong><\/p>\n

This is actually fairly common among businesses.\u00a0 You might start off with a bang, but without a clear campaign goal there\u2019s no core to your marketing strategy<\/a>.\u00a0 This will become more and more apparent as a marketing team struggles to create streamlined content that reaches the intended audience.\u00a0 Without a clear campaign goal, your marketing budget may end up wasted and your target unreached.<\/p>\n

Neglecting mobile marketing<\/strong><\/p>\n

We live in an age where toddlers carry around iPads.\u00a0 The decision to neglect mobile marketing will definitely come back to haunt you as it is more common for an individual to perform a search on a mobile device than it is for that individual to perform a search on a desktop.\u00a0 If you leave mobile marketing out of the mix you\u2019re missing a huge part of your target audience.<\/p>\n

Straying too far on social media<\/strong><\/p>\n

Content and MEANINGFUL engagement (serious emphasis on meaningful) are the driving forces in social media.\u00a0 While creativity is key to driving success on social media, too many posts that do not relate to your end goals will confuse and deter your audience from your brand.<\/p>\n

Taking remarketing too far<\/strong><\/p>\n

This one\u2019s hard because we all want to continue engagement with our leads, but when our emails start getting flagged as spam, and our links get messy, we lose both customer and SEO credibility.\u00a0 Find a balance between informing and harassing.\u00a0 The amount of time it takes to mend your SEO scores<\/a> and regain the trust of your audience will be far greater than the amount of time it will take to construct a well-researched strategy.<\/p>\n

Failing to keep track of your data<\/strong><\/p>\n

How are you going to know what works, or why it works if you don\u2019t record your actions?\u00a0 As a marketer, your biggest indicator of success is a strong conversion rate but it\u2019s important to know how you got that conversion.\u00a0 By tracking where traffic comes from and different campaigns, you can establish your successes and failures so you can create campaigns that continue to yield positive results.<\/p>\n

Traffic Jams knows it can be hard to make decisions as to what is necessary to excel in the digital marketing world.\u00a0 That\u2019s why we take special care to learn our clients\u2019 goals and needs to create a strategy that suits them and their business best.\u00a0 If you\u2019re looking to up your digital game, give us a call or fill out our contact form<\/a> and we\u2019ll help you determine what\u2019s necessary for your business to excel.<\/p>\n

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