You may sell a product that is very similar to your competitors.\u00a0 So how do you get your customers to choose you over another company that sells the same thing?\u00a0 You make them like you. Your copy gives your business a chance to set itself apart from others with unique branding<\/a> and tone of voice.\u00a0 Differentiate yourself from the competition by creating a voice that users won\u2019t forget.<\/p>\n Active voice is interesting, easy to understand and concrete.\u00a0 Therefore, active voice is appealing option when marketing to users.\u00a0 Below are examples of a sentence structured in both active and passive voice:<\/p>\n \u201cTraffic Jams increased their clients\u2019 conversion rates by 100%.\u201d (active)<\/em><\/p>\n \u201cThe conversion rates of the clients have been increased by 100% by Traffic Jams.\u201d (passive)<\/em><\/p>\n The sentence in active voice is more direct and to the point and if you\u2019re fighting for your user\u2019s attention, concise is always best.<\/p>\n Most readers skim content nowadays as opposed to read it all the way through.\u00a0 They pick out only the information they find interesting or that catches their eye.\u00a0 Italicize, underline and break up important points that you don\u2019t want your user to miss.\u00a0 These breaks in content catch the reader\u2019s eye and give your business a better chance to supply them with information.<\/p>\n Of course you need to tell the reader what you do.\u00a0 But when you can incorporate what you do in a memorable way, users are much more likely to respond positively.\u00a0 Imagery is a great way to do this.\u00a0 Describe your point with visuals to cement an idea into the user\u2019s head.<\/p>\n Action words encourage users to take action.\u00a0 Positive action words are more likely to leave an impression on a user.\u00a0 By telling the user to \u201csave time\u201d as opposed to telling them \u201cdon\u2019t waste time\u201d, you create an action in a positive tone that is likely to be well-received by the user.<\/p>\n If you don\u2019t tell your user what to do next, chances are they will do nothing.\u00a0 Your call to action guides them into next steps to turn your conversions into customers.\u00a0 Make your calls to action creative and compelling.<\/p>\n Avoid bogging down text with big words and complex sentences.\u00a0 Write your copy as if you were speaking directly to the user.\u00a0 Your conversational tone will make for a quick and easy read.<\/p>\n For more copywriting tips and general website ideas<\/a>, give Traffic Jams a call at (855) 599-9998 or fill out our contact<\/a> form.\u00a0 There are many things your website can do for you and the experienced professionals at Traffic Jams help you utilize that space to its fullest.<\/p>\n\n
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