Businesses that utilize video tend to show faster year-to-year revenue, experience increased traffic to their websites and see higher engagement with consumers on their social media sites.\u00a0 Research shows video has the ability to increase clicks that lead to conversions, and starts conversations between business and consumer.\u00a0 It sounds pretty great overall, because it is. According to HubSpot<\/a>, video produces 1200% more shares than both text and images.\u00a0 Whether that video is placed on your Facebook account, or a snippet of it appears in your consumer\u2019s email inbox, the likelihood of interaction between you and the viewer increases exponentially when they are shown video content, thus increasing the likelihood of a conversion.<\/p>\n Video content also helps establish a brand and personality relatable to the consumer in ways that pictures and text are not.\u00a0 Video showcases a product or service, and then gives that product or service a personality unique to the business that creates or provides it.\u00a0 This gives you an opportunity to connect with consumers on a personal level before ever speaking with them face to face.\u00a0 Consumers build a sense of trust between themselves and your brand and this gives you the upper hand when competing against other businesses for work.<\/p>\n It is important to remember however, that video content is not a catch all.\u00a0 If your business is considering implementing video in its online marketing strategy, make sure the content<\/a> is relevant and high quality. Video should have an overall purpose relating back to the marketing strategy.\u00a0 Research shows that low quality videos will not only receive less positive feedback, they will actually increase negative feedback.\u00a0 Video that does not relate to a business\u2019s purpose, or is produced sloppily or with low-quality specs makes 62% of consumers more likely to have a negative perception of a brand.<\/p>\n When considering whether video is a smart marketing move for your business, consider the following.\u00a0 Does the video content relate to your business and overall marketing strategy?\u00a0 Is it an appropriate way to send out the intended message? Are you capable of creating the video in a high-quality, visually appealing way?\u00a0 If you are still unsure, give us a call at (855)599-9998 or fill out our contact form<\/a>.\u00a0 Our experienced marketers here at Traffic Jams specialize in content strategy and can help you and your business develop a plan to incorporate compelling and effective tactics in your marketing approach.<\/p>\n
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