{"id":664,"date":"2016-06-07T19:11:42","date_gmt":"2016-06-07T19:11:42","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=664"},"modified":"2016-08-30T15:18:45","modified_gmt":"2016-08-30T15:18:45","slug":"boost-adwords-campaign-results","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/boost-adwords-campaign-results\/","title":{"rendered":"How to Boost Your AdWords Campaign Results"},"content":{"rendered":"

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Anybody new to the AdWords campaign game might feel a little in over their head.\u00a0 It seems simple at first, right? Click a few buttons, describe your product and sell it to the world.\u00a0 Then you actually start and see you have to calculate numbers.\u00a0 Then you have to set parameters using terms you don\u2019t understand.\u00a0 Then you watch as Google magically does something to launch your campaign.\u00a0 Then you see that the campaign delivers less than desirable results.<\/p>\n

There is a lot to learn to fully understand the science behind your AdWords campaign and beginners often have a hard time understanding all of it together.\u00a0 It\u2019s frustrating to put money into a plan that you don\u2019t understand the return on, but there are a few things you can take complete control of.\u00a0 If your AdWords campaign isn\u2019t doing what you need it to do, take a look at a few easy AdWords fixes below.<\/p>\n

Use Your Keywords, AND Your Negative Ones too!<\/strong><\/p>\n

Your keywords enable searchers to find whatever it is you may be advertising; this is key to your success. Negative keywords hold just as much power! By setting negative keywords or creating negative keyword lists, you eliminate unnecessary clicks and searches by users who have no interest in your product or service, ultimately saving time, clicks and money.<\/p>\n

Pay Attention to ALL Your Metrics<\/strong><\/p>\n

Click through rate (CTR)<\/a> seems to be a popular term in the AdWords world, but remember CTR is not the only metric that drives your campaign.\u00a0 If you focus only on one metric, though it may rise, the others could take a hit. \u00a0In order to be completely successful, all vital metrics should align to ensure healthy balance between click volume, cost per click and conversions to make a profit.<\/p>\n

Quality Score Matters<\/strong><\/p>\n

Your quality score can get a little complex but to keep it simple, always optimize for a higher one.\u00a0 If there\u2019s a place you\u2019re going to invest time learning, this is it.\u00a0 Though it changes regularly, better quality scores mean higher ad positions or lower costs for your current ad position.<\/p>\n

If You\u2019re Not Mobile You\u2019re Not a Business<\/strong><\/p>\n

By now it should go without saying that mobile capabilities<\/a> must be incorporated into everything you do. Still, it goes ignored by many companies. % of searches are made on a mobile device and if that statistic isn\u2019t enough to convince you, Google and it\u2019s all powerful algorithms are punishing those who don\u2019t jump on board. Mobile is not a maybe.<\/p>\n

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Remember that AdWords campaigns will not show you results overnight.\u00a0 Patience and planning is key to create long term, successful campaigns that develop definitive results. Trial and error is part of the process to create campaigns that cater directly to your target audience.\u00a0 If you\u2019re looking to further promote your business, let Traffic Jams help!\u00a0 Our experienced marketing professionals can help you develop a plan to help your business.\u00a0 Call us today at (855)599-9998 or fill out our contact form<\/a>.<\/p>\n

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