Let the reader know exactly what the email is about in an engaging way<\/em>.\u00a0 There is research to indicate that \u201cthis specific amount\u201d of words is optimum for a subject header in an email, but the main goal is to attract the reader\u2019s attention however necessary. This can be done by using unique word choice or by including concrete numbers like 7 or 15 to break up messages and catch the reader\u2019s eye.\u00a0 Tell the reader what they are going to learn or gain by opening the email right off the bat.<\/p>\n Presentation<\/strong><\/p>\n Presentation matters.<\/em>\u00a0 Make sure your email\u2019s format is friendly across all platforms.\u00a0 Almost half of all emails are opened on a mobile device, so it\u2019s absolutely necessary to create emails visible on a smartphone or tablet.\u00a0 Consider some simple mobile<\/a> design tips, like increasing font size and creating an obvious call-to-action.\u00a0 Edit and re-edit your emails for grammatical and formatting errors as these mistakes hurt the email\u2019s credibility amongst an inbox full of mail fighting for attention.<\/p>\n Engaging Content<\/strong><\/p>\n Be clear and to the point.\u00a0 Make sure the purpose of your message is clearly received. <\/em>\u00a0\u00a0\u00a0Make sure that your emails are only sent if there is real benefit to the reader.\u00a0 Offering incentive or benefits strongly increase your chances of clicks and demonstrate your relationship with the email recipient.\u00a0 Avoid clutter by making your content quick and to the point.\u00a0 Short and personal emails give you a clear and concise voice.\u00a0 Make sure all information necessary is included and the call to action reminds readers of why the email was sent to that specific person.<\/p>\n Know Your Audience<\/strong><\/p>\n Know the habits of your audience to most effectively reach them.<\/em> Your audience determines your language, your timing, the format of your email and a lot of other things too.\u00a0 Knowing<\/a> their habits is necessary before using any other tool to construct your emails. When are they most likely to check their email?\u00a0 Typically, the most common time an email is opened across the board is after 8 p.m. on a weekday, though this may vary depending on your audience\u2019s demographics.\u00a0 The type of language used in your email should be reflective of the purpose of the email, and the way you would talk to your target audience.\u00a0 Retailers marketing to teens are going to fill their subjects with tones much different than IT companies marketing to small businesses.\u00a0 Addressing your audience appropriately creates a personal relationship with viewers and incentivizes clicks and opens.<\/p>\n Everyone\u2019s inbox is cluttered and overflowing.\u00a0 There is no definitive formula for email marketing success.\u00a0 However, by catering to your audience\u2019s needs in the most appealing ways possible, your email marketing campaign has the ability to grow and succeed.\u00a0 If you\u2019re looking for additional help, contact our marketing experts at Traffic Jams by calling (855) 599-9998 or emailing sales@trafficjams.com<\/a>.\u00a0 We can create an email marketing campaign that is sure to produce results.<\/p>\n
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