{"id":62,"date":"2015-02-02T19:01:43","date_gmt":"2015-02-02T19:01:43","guid":{"rendered":"http:\/\/trafficjams.com\/blog\/?p=62"},"modified":"2015-07-10T16:54:12","modified_gmt":"2015-07-10T16:54:12","slug":"social-media-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/social-media-marketing-strategies\/","title":{"rendered":"Four Social Media Marketing Strategies"},"content":{"rendered":"

From Instagram<\/a> reaching 300 million users, Facebook\u2019s<\/a> new organic reach-killing algorithm updates, and lets not forget SnapChat\u2019s advertisements and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your social media marketing plan?<\/strong><\/p>\n

\"double-rainbow,<\/div>\n

We all know that social media is critical to every business\u2019s marketing initiatives, but what\u2019s the point of maintaining social channels if they\u2019re not adding value to your business? Well, there is none. You should currently be using social media to do one or several of the following: establishing and growing brand recognition<\/strong>, gaining leads<\/strong>, and improving customer relationships<\/strong>.<\/p>\n

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1. Build a Community Rather Than a Number of Followers.<\/strong><\/span>
\nYes, having 10,000+ followers is noteworthy, but at the end of the day it doesn\u2019t matter how many followers you have if they\u2019re not interacting and paying attention to your content<\/a>. What can be done to build a community and increase engagement with your current and potential followers? Insert some personality, humor, and spunk into your brand,<\/strong> and remember to converse directly with your followers. <\/strong><\/p>\n

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2. Create Social Media Movements Across all Channels<\/strong><\/span>
\nIf you want your audience to stay engaged, you need to be engaging. One great way to do this is to create social campaigns<\/a> that run across all your social platforms. Start by telling a powerful, and memorable story<\/strong>, and most importantly, use a simple and unique hashtag.
\n<\/strong><\/p>\n

\"OldSpice<\/div>\n

 <\/p>\n

3. Suck Up to Influencers<\/strong><\/span>
\nOnce you get the in with the people that matter, your business will only continue to grow because their audience and authority with mesh with yours to cast an even wider net. Use the following four steps to socially connect with your influencers:<\/p>\n