If your company wants to bolster its marketing efforts in 2016, consider implementing the following five recommendations for effectively creating and distributing engaging content.<\/p>\n
Create an Editorial Calendar Stay on Top of Trends Pay Attention to Analytics Build Relationships With Influencers Repurpose Existing Content If you\u2019d like more information and\/or need guidance for coming up with a killer content marketing strategy, contact the content marketing experts at Traffic Jams by calling (855) 599-9998 or emailing sales@trafficjams.com<\/a>. We can help make 2016 a great year for your business. \u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n
\n<\/strong>To successfully attract and retain customers through content marketing, it helps to have a strategy and a plan for the topics you\u2019d like to cover to ensure you stay relevant and gain visibility. Create an editorial calendar based on how you can tie content creation to holidays and significant events in your industry. For example, if you\u2019re in the healthcare industry, you can plan on building content around the Health Information and Management Systems Society\u2019s annual health IT conference, the HIMSS Annual Conference & Exhibition.<\/p>\n
\n<\/strong>In addition to including holidays, conferences, and other events you can count on in your editorial calendar, it\u2019s also important to leave room for trend pieces and content related to breaking news stories that spring up during the year. If you provide cybersecurity services and a major retailer experiences a data breach, for instance, you can comment on the incident and offer expert advice for other companies looking to avoid similar issues.<\/p>\n
\n<\/strong>Successful marketing involves not just creating content but also using analytics to prove ROI and determine what works and what doesn\u2019t for your target audience. Be sure to note which types of content generate the most traffic and engage potential customers the most. Does your target audience prefer videos, or are they more inclined toward long, in-depth articles? Knowing the answers to those types of questions will help you refine your content creation efforts.<\/p>\n
\n<\/strong>Find out who is highly influential in your industry and work on developing relationships with them. Follow them on Twitter, comment on their blog posts, and\/or reach out to them and let them know you\u2019re a fan of their work and would like to potentially collaborate. Good influencer relationships can be the key to successful marketing and help your content \u2013 and your company \u2013 gain visibility.<\/p>\n
\n<\/strong>If you\u2019re worried you won\u2019t have the time to generate engaging content on a regular basis, remember that you can always repurpose content you\u2019ve already created. If you write an ebook, you could turn individual chapters into blog entries, for example. You could create infographics based on blog entries. There are plenty of ways to recycle content you\u2019ve already created.<\/p>\n
![\"Share](\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\")
<\/a>