{"id":283,"date":"2015-06-25T17:12:32","date_gmt":"2015-06-25T17:12:32","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=283"},"modified":"2015-07-15T17:36:22","modified_gmt":"2015-07-15T17:36:22","slug":"the-top-benefits-of-videomarketing","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/the-top-benefits-of-videomarketing\/","title":{"rendered":"The Top Benefits of Video Marketing"},"content":{"rendered":"

In the world of digital marketing<\/a>, plans and strategies must be cohesive or they won\u2019t reach their full potential. Sometimes there are missing pieces, and more often than not, a major missing piece is a simple video marketing strategy.<\/p>\n

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If a picture is worth a thousand words, imagine how much a video is worth! If you\u2019re looking for an exact number, Dr. James McQuivey of Forrester has stated that just one minute of video is worth 1.8 Million words.<\/p>\n

Not only is video an integral part of an SEO and digital marketing strategy<\/a>, it also has many other benefits for your brand that ultimately drive conversions and sales. \u00a0Some benefits include:<\/p>\n

1. It gives your brand personality:<\/strong> It\u2019s a no-brainer that in this day and age, consumers and potential customers are more likely to do business with brands that they like and trust<\/a>. Without a brand identity, people are more likely to go to your competitors. Of course video isn\u2019t the only way to build up a personality for your brand, but it does indeed give your business a competitive edge and a serious \u201cwow\u201d factor. With video, your viewers can easily put a face to your brand and can eventually put faith into your brand as a true industry resource.<\/p>\n

2. It establishes credibility:<\/strong> Becoming an industry resource establishes credibility within your market. When you have your product or service showcased in a video, you are more likely to see conversion. About 64% of consumers are more likely to buy a product after watching a video about it. (comScore<\/a>) That\u2019s more than half! Once your brand is integrated within the world of video, more people will see your product or service, thus more people will make video reviews which you can essentially use to your advantage.<\/p>\n

3. Video is more persuasive than words:<\/strong> As stated before, video is worth a LOT of words. Think of the latest Google or Apple video campaigns that evoke an emotion within their audience. They would not be nearly as effective in just words. Utilizing video marketing is similar to airing commercials but for free and not at specific times. They are available on-demand to consumers by basic search keywords and queries. Not only that, but you can pay to advertise your videos to specific niche audiences so that the right people are seeing them. In a short 1 minute video, you can much better convey why your product or service is essential your audience.<\/p>\n

4. Search engines love video:<\/strong> YouTube is the 2nd<\/sup> largest search engine, and since 2006, it\u2019s been owned by Google (the largest search engine in the world). More than 60% of online searches are for video, and many of those searches are people looking for products or services that prefer to watch a video rather than read a long description. The world is becoming more and more visual. Not only does video look good in the eyes of the consumer, but search engines now transcribe videos so that people can easily find what they\u2019re looking for.<\/p>\n

5. Video is more likely to go viral:<\/strong> When is the last time one of your Facebook friends shared an article that solely consisted of words? Chances are, not recently. An intelligent article is great for those within an industry to become educated, but a short and entertaining video can easily blow up overnight. A great example of a viral video marketing campaign include Lay\u2019s \u201cDo Us A Flavor\u201d campaign. Not only did they create an entertaining video, but they got consumers involved. Another great example is the recent video of a man going through a divorce cutting all of him and his wife\u2019s property in half. It was somewhat believable, funny and taken to a whole different level of creativity when\u00a0the items cut in the video were\u00a0released for sale on eBay<\/a>. This campaign was for a law firm\u00a0in Germany, but somehow became so viral that it made its\u2019 way to the United States.<\/p>\n

Video marketing<\/a> can go in so many different directions. The creativity, the persuasion, and the brand identity it brings from little effort and low investment makes it one of the most crucial parts of your business\u2019 digital marketing campaign.<\/p>\n

If you\u2019re interested in implementing a video marketing strategy into your SEO plan<\/strong>, call us today at (855) 599-9998 or email us at sales@trafficjams.com and our marketing team will be in touch.<\/p>\n

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