{"id":237,"date":"2015-05-26T08:00:33","date_gmt":"2015-05-26T08:00:33","guid":{"rendered":"http:\/\/www.trafficjams.com\/blog\/?p=237"},"modified":"2017-08-25T13:49:48","modified_gmt":"2017-08-25T13:49:48","slug":"how-to-write-an-about-page-that-doesnt-suck","status":"publish","type":"post","link":"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/","title":{"rendered":"How to Write an About Page that Doesn&#8217;t Suck"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Picture this scenario: you\u2019ve <a href=\"http:\/\/www.trafficjams.com\/web-design-services.html\">recently set up your business website<\/a> and have been happily clicking away at the keyboard, writing all about your products and services when it happens. You realize that there\u2019s just one page left to write before it\u2019s time to launch: your \u201cAbout Us\u201d page. One of the most important yet, dreaded pages for a business owner to write.<\/p>\n<p>Sure, it\u2019s easy to talk about your business at a networking event, but when it comes to actually writing about it, the task can seem daunting. Do you write in third person? Use \u201cwe\u201d instead of \u201cI\u201d, even though you\u2019re still a one-person show? After all, you started your business to solve a problem and that\u2019s pretty important, so how do you get that message across without turning people off?<\/p>\n<h2>A Great \u201cAbout Us\u201d Page Does Three Things<\/h2>\n<p>I\u2019m going to let you in on a little copywriting secret: your \u201cAbout Us\u201d page really isn\u2019t about you. It\u2019s about your customers and they want to know three things:<\/p>\n<ul>\n<li>Why your business exists (hint: the answer is not personal riches)<\/li>\n<li>How your products\/services can help them<\/li>\n<li>Why they should trust your organization<\/li>\n<\/ul>\n<p>So, now that you have a better idea of what kind of information to serve your visitors, let\u2019s get into the specifics.<\/p>\n<h3>Give Them a Compelling Reason Why<\/h3>\n<p>Think for a moment about some of your favorite brands, the ones that you\u2019re really loyal to despite the fact that they might be more expensive or don\u2019t even have the absolute best product on the market. Chances are you like them because of what they stand for, because of their \u201cwhy\u201d.<\/p>\n<p>If you\u2019re not sure what your \u201cwhy\u201d is, or how to convey it to others \u2013 check out this TED talk from Simon Sinek. He explains how you can find your \u201cwhy\u201d in just a few simple steps.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"625\" height=\"469\" src=\"https:\/\/www.youtube.com\/embed\/u4ZoJKF_VuA?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3>Give Them the Solution to Their Problem<\/h3>\n<p>When a visitor lands on your website, it\u2019s because they have a problem that they\u2019re trying to solve. That problem could be anything from finding an apartment to insuring their car without blowing their entire paycheck. Whatever the problem may be, it\u2019s up to you to convey how your product or service is the solution for them.<\/p>\n<p>Maybe you specialize in helping singles with dogs find cheap pet-friendly apartments in sought-after neighborhoods in major cities. Or, maybe your business model revolves around helping people with questionable driving records get insured without ripping their wallet to shreds. No matter what you do, an \u201cAbout Us\u201d page is a good place for <a href=\"http:\/\/www.trafficjams.com\/about-us.html\">all of the details<\/a>.<\/p>\n<p>Don\u2019t just tell visitors what your solution is. Tell them what to expect when they use your service, or purchase your product. Let them know who your products and services are a good fit for, and for who they aren\u2019t. Your brand doesn\u2019t need to solve a problem for everyone. In fact, it\u2019s better if it doesn\u2019t. You don\u2019t just want customers, you want qualified customers.<\/p>\n<h3>Give Them a Reason to Trust You<\/h3>\n<p>Just about anyone can make a website and hang up their shingle these days. With many well-known retailers offering everything under the sun online, if consumers don\u2019t know you, like you and trust you \u2013 buying from the big guys is a safer bet.<\/p>\n<p>Giving people a reason to trust you online can be a tough thing to do. You can\u2019t read body-language, hear the inflection of someone\u2019s voice, or even shake on it. But, there are a few things you can do on your \u201cAbout Us\u201d page (and website) that can help:<\/p>\n<ul>\n<li>Include testimonials with real people, names and companies.<\/li>\n<li>Include real photos of key team members with a short bio.<\/li>\n<li>Include badges from your local chamber of commerce or well-known associations that you are a member of such as the BBB or other trusted sources.<\/li>\n<li>Include your contact information with a physical address and phone number.<\/li>\n<li>Bonus: <a title=\"The Benefits of Blogging\" href=\"http:\/\/www.trafficjams.com\/blog\/the-benefits-of-blogging\/\">start a blog <\/a>\u2013 as people follow along, they\u2019ll learn more about your company and the people behind it, which will help build trust in the long-run.<\/li>\n<\/ul>\n<p>So, now you know how to give your prospects a reason why, show them the solution to their problem and gain their trust. You\u2019re ready to create the best \u201cAbout Us\u201d page in history (we mean it).<\/p>\n<p>Still stumped on writing your \u201cAbout Us\u201d page? Or, maybe your website just needs the tender touch of a professional copywriter? We can help. <a href=\"http:\/\/www.trafficjams.com\/contact-us.html\">Contact us for marketing and SEO packages<\/a> that will give your business a boost or give us a call at 855-599-9998.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"How%20to%20Write%20an%20About%20Page%20that%20Doesn%27t%20Suck\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Picture this scenario: you\u2019ve recently set up your business website and have been happily clicking away at the keyboard, writing all about your products and services when it happens. You realize that there\u2019s just one page left to write before it\u2019s time to launch: your \u201cAbout Us\u201d page. One of the most important yet, [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"How%20to%20Write%20an%20About%20Page%20that%20Doesn%27t%20Suck\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":7,"featured_media":412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[112],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Your About page is the most important page on your site, but is often overlooked. Learn how to write an about page that keeps your visitors reading.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an About Page that Doesn&#039;t Suck | Traffic Jams\" \/>\n<meta property=\"og:description\" content=\"Your About page is the most important page on your site, but is often overlooked. Learn how to write an about page that keeps your visitors reading.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-26T08:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-25T13:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trafficjams.com\/blog\/wp-content\/uploads\/2015\/05\/how-to-write-an-about-page.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TJ Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trafficjams.com\/blog\/#website\",\"url\":\"https:\/\/www.trafficjams.com\/blog\/\",\"name\":\"Blog\",\"description\":\"Traffic Jams Chicago\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trafficjams.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.trafficjams.com\/blog\/wp-content\/uploads\/2015\/05\/how-to-write-an-about-page.jpg\",\"contentUrl\":\"https:\/\/www.trafficjams.com\/blog\/wp-content\/uploads\/2015\/05\/how-to-write-an-about-page.jpg\",\"width\":650,\"height\":450,\"caption\":\"how to write an about page\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/#webpage\",\"url\":\"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/\",\"name\":\"How to Write an About Page that Doesn't Suck | Traffic Jams\",\"isPartOf\":{\"@id\":\"https:\/\/www.trafficjams.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trafficjams.com\/blog\/how-to-write-an-about-page-that-doesnt-suck\/#primaryimage\"},\"datePublished\":\"2015-05-26T08:00:33+00:00\",\"dateModified\":\"2017-08-25T13:49:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.trafficjams.com\/blog\/#\/schema\/person\/ed5c1464f61a58d4783c6b5824741be0\"},\"description\":\"Your About page is the most important page on your site, but is often overlooked. 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