2. Nofollow links are not valuable:<\/strong> Of course nofollow links are not as valuable as \u201cfollow\u201d links, however, that does not mean that nofollow links have no worth. A backlink profile<\/a>, which was proved important in the prior point, would look unnatural if it did not contain a single nofollow link. What this means is those that have only do follow links are strictly building a link profile to manipulate rankings. Nofollow backlinks are much more common and natural, though they do not provide the same SEO value that do follow links do.<\/p>\n 3. Social Media doesn\u2019t matter: <\/strong>This myth is told over and over and is believed by many. The truth is the amount of likes you have on Facebook<\/a> and followers you have on Twitter do not affect your ranking. However, what does affect your ranking is your consistency is posting as well as your level of interaction on popular social media outlets. This leads to users needing more followers to gain more interaction, thus gaining more referral traffic and ranking higher.<\/p>\n 4. Google is the only search engine that matters:<\/strong> A long, long time ago\u2026 (okay, not that long ago), Google was the only search engine that seemed to matter when it came to SEO. Nowadays, Google may still be the most important, but it\u2019s extremely important to optimize for Bing and Yahoo! as well. Though Google has the most users, according to research<\/a>, in 2012 Bing accounted for 269 million regular users and Yahoo! accounted for 292 million. Though this is just a fraction of the amount of Internet users that use Google, it is still a large number of users to not be optimizing for. It\u2019s important to be a Search Engine Optimizer and not strictly a \u201cGoogle optimizer\u201d.<\/p>\n 5. SEO is dead:<\/strong> And now for the kicker, SEO is NOT <\/em>dead! As Google and other search engines become smarter and implement more and more algorithm updates, many people assume that this implies that SEO is dead. Though black hat tactics including keyword stuffing and buying links are now disreputable SEO practices, SEO is still very much alive but simply requires more work and technique than ever, which is where a professional digital marketing agency\u00a0 like Traffic Jams<\/a> comes in! SEO is a long continuous strategy, and is what keeps competition among the Internet alive.<\/p>\n Need SEO assistance so that you can tell the myths from the facts?<\/strong> Give us a call at (855) 599-9998 to speak with one of our digital marketing professionals today or email us at sales@trafficjams.com and we’ll reach out to you!<\/p>\n
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