Shareability<\/strong> Call to action (CTA)<\/strong> Snap<\/strong> Blogosphere<\/strong> Meme<\/strong> Viral<\/strong> Gamification<\/strong>
\nShareability refers to the extent of how easily shareable your information is. As a marketer, you strive for a high shareability factor on all of your social media posts, but it\u2019s possible to get results through less shareable, but more highly-targeted content.<\/p>\n
\nYou probably already know this one, but may not know that it should be utilized in social media. A call to action is about enticing social media users into a pre-determined action, such as clicking on a link, following a profile, registering for a service, etc.<\/p>\n
\n\u201cSnap\u201d is to Snapchat, as \u201ctweet\u201d is to Twitter. While the app Snapchat has been around for a couple years now, it\u2019s starting to pick up as a way for brands to reach a huge millennial audience. Brands such as Amazon, Macy\u2019s, Universal Pictures and McDonald\u2019s have all run Snapchat campaigns. Additionally, media companies such as CNN, ESPN, and Cosmopolitan have taken advantages of the new \u2018discover\u2019 feature.<\/p>\n
\nThe blogosphere refers to the world of bloggers. It\u2019s made up of all blogs and their interconnections and often looked at as a community. Whether you\u2019re trying to join the community or trying to target certain bloggers, this word may come\u00a0up.<\/p>\n
\nAn Internet meme is pretty much anything that spreads from person to person through the Internet. It can take the form of a picture, video, image, hashtag, website or even just a word. Examples of memes include the trend of lying face down in public places (planking), Grumpy Cat, or making a Harlem Shake video<\/a>. As a social media marketer, staying on top of the latest memes can definitely come in handy.<\/p>\n
\nWhen something goes \u201cviral\u201d, it spreads throughout the Internet incredibly quickly, like a virus. Viral marketing is something that most brands dream of, but viral is impossible to predict, and therefore, impossible to plan for. But the more compelling the campaign is, the more likely it will spread.<\/p>\n
\nGamification is the process of taking aspects of games and putting them into real life situations. Gamification is a great way to engage and interact with users in a fun and unique way. It can involve an actual game, a competition, a photo contest or much more.<\/p>\n
![\"Share](\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\")
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