Author Archives: Don Rask

Digital Marketing Trends for 2019


In today’s digital marketing world, trends and tools are constantly evolving and changing to appeal to the consumer – whether that be through social media, internet, television, or third-party applications (and this is just touching the surface). While the need for marketing has been and always will be essential – the way that businesses market their products and services, as well as what platforms they’re using, has changed drastically. Read more

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The Power of Voice & SEO

Our smartphones and smart devices such as Amazon’s Alexa and Google Home are becoming more commonplace as consumers have come to love the simplicity, speed and usability of these devices. Nearly 20 percent of all searches are done through voice, and with the growing popularity of smart speakers and consumers making their homes ”smart,” business owners and marketers have already started implementing voice search SEO as a part of their long-term goals and strategies to drive traffic.

As we quickly approach the end of 2018, here are some useful pointers to ensure that your business is getting the most out of voice search SEO and preparing for success in 2019.

 

Implementing Voice Search into Your SEO Strategy

Traditional forms of SEO such as tags and keywords are still relevant, but voice search requires a slightly different approach. One important factor that accounts for this difference is in the way people write versus how they speak. Depending on the type of business, certain words or phrases are more commonly utilized when doing a voice search, such as ”coffee” and ”café,” or ”food” and ”restaurant.” When coming up with a voice search SEO strategy, it is crucial to take this difference into account to ensure that you take full advantage of voice search capabilities.

Below are just a few helpful tips that can help you leverage the power of voice search SEO:

  • Using long-tail keywords and long-form content. Long-tail keywords and long-form content, which tend to include more information, are especially useful in voice searches, since the user is speaking in longer sentences and asking in-depth questions. Since voice assistants are also designed to be conversational, it is important for businesses to understand how consumers may speak about their type of business as opposed to how they would do a search on Google or another search engine.
  • Page speed is key. Speed is everything – especially in the context of voice SEO. Since humans by nature talk faster than they type, it is crucial that a business’s web page is optimized to run efficiently and quickly. Fast-loading webpages have a key advantage over competitors as voice search devices like Alexa and Google Home need to quickly pull information from sites that have long-tail keywords to generate the most accurate results.
  • Think local. In a world where people are constantly on the move, deciding on where you want to go for a cup of coffee can be a challenge – especially if you’re in unfamiliar territory. This is where local searches come into play – and now with the power of voice, users can easily go on their smartphone and ask them for the closest coffee shop with the press of a button. Since 2016, trend reports have found that over 20 percent of people use voice search to find local information and that number continues to increase (almost 150 percent year over year). Now more than ever, local businesses need to leverage voice search into their business plan – which includes using keywords characteristic of the local neighborhood and nearby landmarks or institutions that are relevant to the business’s success. Doing so, can help maintain the business’s role in its local community.
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