Many businesses and brands, from Fortune 500 companies to small-business owners, realize the need for good SEO and the potential benefits they can get with respect to brand awareness and exposure. SEO is a vital component in improving a business’s visibility and overall searchability online – but does it offer any additional value for businesses aside from increased exposure? Why is SEO such an important part of digital marketing strategies?
In today’s digital marketing world, trends and tools are constantly evolving and changing to appeal to the consumer – whether that be through social media, internet, television, or third-party applications (and this is just touching the surface). While the need for marketing has been and always will be essential – the way that businesses market their products and services, as well as what platforms they’re using, has changed drastically.
Our smartphones and smart devices such as Amazon’s Alexa and Google Home are becoming more commonplace as consumers have come to love the simplicity, speed and usability of these devices. Nearly 20 percent of all searches are done through voice, and with the growing popularity of smart speakers and consumers making their homes ”smart,” business owners and marketers have already started implementing voice search SEO as a part of their long-term goals and strategies to drive traffic.
As we quickly approach the end of 2018, here are some useful pointers to ensure that your business is getting the most out of voice search SEO and preparing for success in 2019.
Implementing Voice Search into Your SEO Strategy
Traditional forms of SEO such as tags and keywords are still relevant, but voice search requires a slightly different approach. One important factor that accounts for this difference is in the way people write versus how they speak. Depending on the type of business, certain words or phrases are more commonly utilized when doing a voice search, such as ”coffee” and ”café,” or ”food” and ”restaurant.” When coming up with a voice search SEO strategy, it is crucial to take this difference into account to ensure that you take full advantage of voice search capabilities.
Below are just a few helpful tips that can help you leverage the power of voice search SEO: