Since the inception of the Internet, there has been a need to categorize the information contained on it. For businesses, search engine optimization (SEO) serves as the link between this information and the users searching for it. The main purpose of SEO is simple – to optimize a web page so that users can find it. But over time, the methods of achieving this have changed. Read more to learn about some key differences that have occurred in SEO strategy over time.
We use Google for everything. From finding the next restaurant we will eat at, to hiring a plumber (and everything in between) these journeys often start with a simple web search. But what factors affect the results shown to the user? Search engine optimization (SEO) plays a huge role in what pages platforms show first, but what about the aspects that are out of a company’s control? Read on to learn about 4 factors that influence your search result.
SEO is essential to any business that expects to flourish in the modern age. A company may offer exceptional service, but users must be able to find a brand in Google’s SERP (search engine results page) or all that business potential is wasted. While Google’s algorithm is largely secretive, there are many tips and tricks to boost search ranking. One important factor is linkbuilding, or increasing the number of links on other webpages (inbound, or backlinks) that point toward your own.